Role Of Artificial Intelligence On Mechanical Design Systems

Role of Artificial Intelligence in Mechanical Design Systems Sagar Sarkar Student, B-Tech Mechanical and Automation Engineering Sagarsarkar043@gmail.com Introduction Artificial Intelligence is a type of Intelligence developed by machines, robots or software in order to take decisions on its own .Artificial intelligence has many goals such as reasoning ,natural language processing ,planning, Knowledge ,learning ,speech recognition, handwriting recognition etc . Basically it has the goals such as to create expert level human intelligence in machines. Artificial intelligence requires the knowledge of Probability , Statistics, neural networks, computer science, programming ,mathematical optimizations. Artificial intelligence is one of the†¦show more content†¦This makes them applicable to tasks such as speech recognition. Multilayer Feedforward Neural Network-It is a class of feedforward artificial neural network. An MLP contains at least three layers of nodes. Except for the input nodes, each node is a neuron that uses a nonlinear activation function. MLP utilizes a supervised learning technique called backpropagation for training. It can distinguish data that is not linearly separable. Convulent Neural Network -These are application image data. And as the size of the image increases the number of parameters becomes very large. We â€Å"convolve† the images to decrease the number of parameters As we slide the filter over the width and height of the input volume we will produce a 2-dimensional activation mapShow MoreRelatedImportance Of Artificial Intelligence1156 Words   |  5 PagesTitle: Understanding Emotional Intelligence and its role in development of AI Introduction In 1983, Howard Gardener, an American psychologist proposed eight (originally seven) types of intelligences (Gardner, Howard, 1983, Frames of Mind: The Theory of Multiple Intelligences). 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Nonetheless, technologiesRead MoreRobots : A Mechanical Or Virtual Artificial Agent Essay1972 Words   |  8 PagesROBOTICS A robot is a mechanical or virtual artificial agent , usually an electromechanical machine that is guided by a computer program or electronic circuitry , and thus a type of anembedded system . Robots can be autonomous or semi-autonomous and range from humanoids such as Honda s Advanced Step in Innovative Mobility (ASIMO ) and TOSY s TOSY Ping Pong Playing Robot (TOPIO) to industrial robots , medical operating robots, patent assist robots, dog therapy robots, collectively programmed swarmRead MoreEssay on The Applications of Artificial Intelligence5047 Words   |  21 PagesThe Applications of Artificial Intelligence Introduction Artificial intelligence (AI) is a branch of computer science that studies the computational requirements for tasks such as perception, reasoning, and learning, and develops systems to perform those tasks. 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Mechanical engineering is a useful subject in many aspectsRead MoreRobotics Essay3721 Words   |  15 PagesSpace exploration Robots 4 Mars Curiosity Rover 4 Beagal 2 5 Voyager 1 and Voyager 2 5 Medical Robots 6 Miniature nanobots capsules 6 Da Vinci 7 Autonomous/ self-balancing Robots 8 BallBot 8 nBot 9 Artificial Intelligence 10 Sensors for Navigation and Obstacle detection 10 Important of artificial intelligence in robots 10 Motors in Robotics 10 Weight, Power-to-Weight Ratio 10 Reduction gear 11 Bibliography 11 Introduction Robotics is a fundamental study of robots (NASA, WHAT IS ROBOTICS)

History free essay sample

The ass had a very distinct personality to Its pop culture phenomena. It was In the ass that we saw the first mass explosion of hysteria for new toys, with the 1983 winter shortage of Cabbage Patch Dolls. One of the biggest pop culture crazes of Its times, the Individually named and crafted Cabbage Patch Dolls Join the ranks of the dolls of each decade, reflecting the eternal power of the doll.Trivial Pursuit, a response to a few decades of mass information and the development of world wide pop culture, also appeared in 1983 and remains today as n after dinner favorite to show off all that Jeopardy worthy information you keep locked away. Flash forward a few years, and the electronic toy age kicks Into gear with the introduction of hundreds of new toys that could talk. Move about and Imitate favorite cartoon characters.The Teenage Mutant Ninja Turtles hit It big at the end of the decade, unleashing a blitzkrieg of marketing on the nation, and other ass favorites followed with shows like Transformers or He-Man. Continuity of ideas: This is especially important as you write the middle part of your assignment.Ensure continuity of ideas both between paragraphs and within a paragraph so that he reader is able to follow your train bethought/ argument easily. As a general rule, discuss each main point of your assignment in a different paragraph. Critical thinking: At the Masters level, demonstration of critical thinking is very important and marks are given for this. Referencing: your assignment is very important as we have already discussed. Remember to choose either Harvard or Vancouver versions of referencing and to use the same version while citing within the text and in the bibliography. Reference all citations in their correct format including web- pages and reports. A great tutorial about citing the work of others and referencing is from the University of Nottingham Refreshingly work with Harvard, and also please look at the attachment below Harvard referencing which is information on how to use references as supplied by Manchester Metropolitan University. Use Of l and you: Academic writing is impersonal so avoid using l or you in your assignment.Try and build your arguments by including evidence and opinions from different sources and different perspectives so that you present a clear, unbiased picture. If you want to include your opinion, then do o indirectly. For egg: Include your opinion by saying In my opinion, implementing such an intervention is difficult because.. .. instead of l think implementing an intervention is difficult because Bullets and numbering: Paragraphs are preferred to bullets and numbering in academic writing and this will allow you to discuss each point further. SE of examples: It is vital that your assignments reflect that you have a clear understanding of a particular topic which has been gained from multiple sources and that you are able to identify weaknesses and strengths objectively. Finally you must show that you are able to apply this knowledge practically. Including examples in your assignment is a useful way to demonstrate all of the above. Where possible, explain the inferences that can be drawn from included statistics/ figures/ tables and the relevance of these.Word Count: Ensure that the word count of your assignments are not far below or far above the suggested word count and as mentioned earlier, drawing up an outline can help you avoid both these situations. Inclusion of tables and figures: Tables and figures can very effectively convey information to the reader without affecting your word count but do not include more than 2 of these. Also, clearly signpost the reader to each table/ figure from the appropriate part of the main assignment. Include clear headings for each table/ figure and clearly mention the source both with the figure/table and in the bibliography. Conclusion: This is your final chance to impress the reader so make it powerful. Most conclusions include three main parts I) stating the aim/ context of the assignment again ii) followed by a very brief summary of the main points iii) final comments often considering the future (for egg: what can be done to improve the implementation of an intervention in the future) Egg: This is an example showing how the points mentioned above were incorporated in the conclusion of a student assignment discussing strategic partnership within UNAIDED.Context: UNAIDED is a unique collaboration in terms of the goals it aims to accomplish and its structure. It benefits from organizational diversity and varied specializations among the partners. However this diversity can also be a hindrance while coordinating activities. Main points: Duplication of efforts, lack of harmonistic of procedures, lack of effective evaluations among partners and inter-organizational competition for funding from donors have often adversely affected the collaborative effort.Building a well-coordinated and efficient collaboration between partner organizations of UNAIDED is an iterative and on-going process. Efforts are being made to develop results-based structures, to pool funding from donors to encourage collaboration and to align efforts of all partners to improve efficiency. Final comments: By sharing their skills, resources, respective and knowledge, the partners will be able to develop integrated programmed, deal with obstacles related to the management of HIVE/AIDS more effectively and strengthen their relationship with those outside the partnership.Attachment Dissertations A dissertation can seem like an impossible hurdle in your final year but starting early with a calm approach can make it run that little bit smoother and give you something to show employers. How should I choose a topic? Knowing what to write about and then having enough to write 12,000 words about it can be extremely difficult. But starting early enough will give you time to come up with several ideas and throw them around before settling on one.Heres some things to consider when making that all important ch oice. Make it interesting Youre going to be spending a lot of time writing about it so its probably a good idea that you actually like the topic, because if you get bored with it what hope has anyone else got of reading it? Not only the topic you choose but the scale of it will affect how interesting it is. You have a set word limit to meet but make sure you keep this proportionate as if you start baffling in your argument people will lose track of your point.Talk about it Once you have chosen a topic you will usually have an appointment with your dissertation tutor who will talk through your ideas and will act as a sounding board. It is also worth talking to others on the course as they will also be developing their dissertations. Bouncing ideas off each other may help you see something tattoo might have missed. Remember that its good to talk and two heads are better than one (and all other manner Of clicks). Plan Set outdoor research objectives and then look at ways to meet them ; n other words work out what you want to find out and then how you will do it.

Implementation Human Resource Management

Question: Discuss about the Implementation for Human Resource Management. Answer: Introduction: It is needless to state that any private organization works with the purpose of profit maximization. Hence, for the sake of enhancing its revenue, an organization formulates various kinds of strategies, the implementation of which however, solely depends on the employees and the working staffs. Hence, motivating the employees to excel in their respective jobs, becomes a matter of utmost importance for any organization, and herein lays the importance of Employee Value Proposition, otherwise known as EVP. The EVP can be offered to the employees in the form of great salary and compensation benefits, bonus and incentives, or work-life balance. The concept of EVP has become an important aspect of any organization, not merely because it helps in employee retention, but also because it helps in creating a strong employee brand, and in re-engaging a disenchanted workforce (Bettencourt et al. 2014). The importance of EVP cannot be overstated because the work in an organization is based on a g ive and take policy. It is only when the organization agrees to offer lucrative salary and other financial benefits to its employees that the employees in turn help the organization meet its mission, vision and goals with the help of their skills and expertise. Each and every organization has an EVP of its own which it tends to follow, even if the EVP is not well-defined by it. However, it is recommended that each organization should have a clearly defined EVP as it serves as a kind of a mutual agreement between the employee and the organization, which in turn helps the employees generate greater productivity, ultimately leading to organizational success (Melton and Hartley 2013). Discussion: Woolworths, established in the year of 1924, has emerged to be one of the largest and most recognized supermarkets in Australia (Woolworths 2016). Woolworths recognizes the undeniable importance of its employees in serving the consumers. Woolworths being a retail store, largely depends on the efficiency, skills and expertise of its employees and hence the organization undertakes much responsibility for ensuring employee satisfaction. It is worth mentioning here that Woolworths does not merely offer competitive salary packages to its employees (Tantalo and Prim 2014). The authority of Woolworths also makes sure that the employees are getting sufficient appraisal and recognition for their professional dedication, and are able to find an amiable work environment to work smoothly in. Woolworths has a clear EVP strategy that intends to offer an experience to its employees, rather than stress and work anxiety. Woolworths has always been known for encouraging diversity in workplace, whereby it has as many as 2000 indigenous employees (Woolworths 2016). Most importantly, among its 1,90,000 employees, the organization never fails to recognize employee skills with the help of various scholarship programs, such as Jack Shewmaker Scholarship program (Santos et al. 2013). The very reason as to why Woolworths has recently emerged to be a successful organization is that the management authority of Woolworths knows how to tap the motivation of its employees. The organization works in accordance with the rules of the workplace science, and hence helps in not only satisfying the financial requirements of its employees, but also focuses sufficiently on the suitable job design for each individual employee. The Employee Value Proposition not only implies valuing the employees in terms of monetary benefits, but also valuing their needs and expectations in the workplace. This is the reason why Woolworths works for employee segmentation, whereby the employee with good social skills and outgoing nature is allotted team work, and those with data-driven, analytical bent of mind are assigned more individual roles, such as the role of a Sales Assistant or Supervisor (Mortimer and Connor 2014). This kind of employee segmentation practice followed at Woolworths is a pa rt of its EVP plan, as this is a way of making an employee feel valued, by assigning him the suitable job role, and rewarding him based on the successful execution of the job. While speaking of EVP, the salary is the first thing that comes in mind, and the salary scale offered by any organization is indeed the most important part of the EVP. Providing competitive salary to the employees helps in greater employee loyalty, and most importantly helps in the retention of the skillful employees. The Employee Value Proposition of an organization should not state that it should keep on inflating the salary of its employees without proper justification. For the sake of retaining employees, if an organization aims to offer competitive salary rates to its employees, it will soon run short of resources. Hence, an organization must create its EVP in such a way that it does not underpay or overvalue an employee. Woolworths EVP financially recognizes the skill, hard work and dedication of each employee. The salary package is sufficiently high, and at the same time the organization offers good amount of incentives and financial benefits to its employees (Balasubramaniam and Raghuraman 2014). The organization also encourages its working staffs not only by providing them the salaries in time, but also offering them high bonus rates during Christmas. In case an employee works on a Sunday his extra effort is always rewarded by Woolworths through additional pay. Each organization has its set of mission, objectives and goals to be accomplished in a given time, but it can achieve the same only if it can sufficiently motivate its employees. Woolworths is well aware of the fact that its team of extremely committed and passionate employees largely contributes to its organizational success. Woolworths provides salary in due time, and at the same time offers variable pay in the form of long term as well as short term incentives (Laddha et al. 2012). It often happens that an employee has the necessary skill and talent, the fulfillment of which however, can come by providing adequate training to the employees. In order to ensure that the employees are able enough to offer productivity, the organization must arrange training programs as well (Byrant and Allen 2013). However, spending money for training inefficient workers is of no use, and hence Woolworths spends enormous amount of money for arranging various training programs for the most deserving employees. It is worth mentioning that the organization in the year of 2013, had invested a lump sum amount of $ 32.2 million for learning and development programs, meant solely for the purpose of enhancing the skills of its employees (Dhar 2015). Any sort of training is an important part of EVP of an organization, as it not only helps in benefitting the organization by providing highly skilled employees, but also helps in nurturing the potentiality of each of the employees. The very po pular belief is that training the employees, ultimately leads to the loss of employees, as once they are trained and skilled, they start looking for better jobs. However, this is indeed a misconception as reports and studies suggest that when an organization decides to invest in necessary training programs for its employees, the employees feel valued, and hence show a sense of gratitude by continuing to work in the same organization. Keeping into consideration the importance of training, Woolworths has held more than 6,60,000 training sessions in the year of 2013, and it surely has required a huge amount of investment (Dhar 2015). However, the management authority of the organization has claimed that each of the training programs is meant to bring about the professional development among the employees, and hence the investment is not a big issue. The organization has also introduced the recent FastTrack Program to Management and Leadership that assists the existent employees in care er and skill development process. According to Nancy Elshami , EVP is a way by which an organization financially recognizes the contribution of an employee in an organization, and hence satisfying the employee expectations is very important if an organization intends to retain its employees (Naqvi and Khan 2013). Elshami maintains that apart from the financial factors, an employee also derives adequate job satisfaction from how an organization treats it and values its skills and hence introducing career development programs or recognizing their talents, is very critical to attracting as well as retaining the employees (Gubler et al. 2016). Woolworths, since its inception, has always encouraged and motivated its employees to think of innovative, novel ideas for future business growth. Once an employee has demonstrated innovation by introducing a business transforming idea, he is rewarded with the help of the Jack Shewmaker Scholarship program. Alan Booth, for example, is an employee who has recently been chosen for th e Jack Shewmaker Scholarship Program, for having provided a more modern trailer design that will assist the organization in fresher delivery of its products (Santos et al. 2014). While discussing the issue of employee welfare, the importance of work-life balance cannot be overemphasized. An organization needs to ensure that the employees are able to maintain proper work-life balance, and they are not being overburdened with long working hours and tight working schedules (Issacs 2016). While framing the EVP, an organization should keep in the mind the issue of work-life balance as well. Woolworths offers good work-life balance to its employees. It allows flexible working schedule to its employees, and the full time workers get to work only five days a week, whereby they can choose to take their week off on either Friday and Saturday or Sunday and Monday. Woolworths not only offers good working conditions to its employees, but also provides sufficient break in between, so that the employees can be refreshed and relaxed. In an 8 hour shift, an employee gets two employee breaks- two 15 minutes break and one 1 hour break (Manne 2015). The organization also offers food and drinks to its employees at free of cost, and is known for meting out good treatment to each of its employees, from working staffs to floor managers. As already being stated, Woolworths has earned much recognition as well as organizational success by offering both financial as well as non-financial benefits to its employees via its strong and effective EVP plan. The employees working at Woolworths enjoy attractive discounts on a huge number of products and services, and can also avail discounts and lucrative offers on cinema, live show tickets, accommodation service and many more. The employees also get a fixed 5 % discount while purchasing any commodity from a Woolworths store (Woolworths 2016). The organization also provides health insurance to its employees, and what is even more striking, is that Woolworths is one of the very few private organizations in the world that is offering paid maternity leave as well (Woolworths 2016). Woolworths works with as many as 85,000 female employees, and hence offering maternity benefits to its employees is an important achievement in itself (Woolworths 2016). As already mentioned, the main purpose of EVP is to make the employee feel valued, and to respect the daily efforts an employee invests for bringing in the organizational success. Hence, it is wrong and highly unjust to terminate an employee, or stop paying her just because she has conceived and wishes to take a leave. Woolworths knows how to retain its employees, and thus offers an eight week maternity leave to its female employees. While for most of the organizations, it is just an unnecessary wastage of money, for Woolworths, it is a way of building valued relation with its employees. The employees are the real gems of an organization, and when the organization is as consumer-friendly as Woolworths, treating the employees in the right way becomes a necessity. The moment an organization starts working towards improvement of the condition of its employees, it starts achieving enormous recognition in the workplace, and hence good EVP is a must for any organization that intends to sus tain itself in future. Offering an employee disability benefit, is also an integral part of the EVP of Woolworths. In case an employee of Woolworths becomes disabled because of illness, or any other reason, and fails to continue to work in future, the organization does not merely accept his resignation, but takes his financial responsibility to a considerable extent (Katz 2014). After sufficient medical tests, if it is proved that an employee is physically unable to continue his job, he will be offered disability fund by Woolworths until his death. Similarly, the organization also provides good amount of retirement benefits, educational fund and similar kinds of benefits to each of its employees (Katz 2014). Woolworths has gone a great way in terms of creating its EVP. However, a few recommendations can be suggested to enable the organization improve its employee experience. The organization has already introduced different awards meant for recognizing the skills of its employees; however the number of awards given can be increased (Gallus and Frey 2015). The organization should offer recognition to its employees for working overtime, or for making remarkable contribution to the business. The organization should also arrange for the best team award as well to ensure great team bonding within the organization. The organization should also increase the number of employee opinion surveys that will help the employees rate their experience in the work culture of Woolworths (Heathfield 2013). Despite the fact that the organization has recently adopted several steps to ensure the work-life balance of its employees, the employees are still found to complain about the excessive work stress at Woo lworths. Hence, greater flexibility of working hours can be provided to the employees, and the employees should also be allowed to enjoy the holiday leave at least twice a year. An effective EVP can only be created by an organization if it can conduct sufficient qualitative internal research that will help them understand the needs and the expectations of its employees. The organization may also plan internal communication programs that will help them understand the requirements of the employees from themselves (Denis 2016). Conclusion: It can be understood from the above discussion that EVP plays an important role in the organizational success of any organization. An organization must take into consideration the benefits of the employees if it intends to operate the business activities smoothly in future. In case an organization aspires to attract as well as secure some of the best and highly priced talent of the market, it must create an impressive EVP plan. It should be remembered that EVP is also an integral part of the marketing strategy of any organization. While creating the Employee Value Proposition, an organization should not merely consider the financial benefits to be offered to an employee, but should also ensure that each of the employees derive job satisfaction. Hence, ensuring good work environment great working condition, introducing ethical policies, opportunity for career progression, are also important factors that should be considered, while drafting the EVP of the organization. Reference List: AO Dos Santos, M., Svensson, G. and Padin, C., 2014. Implementation, monitoring and evaluation of sustainable business practices: framework and empirical illustration.Corporate Governance,14(4), pp.515-530. Balasubramaniam, V.C. and Raghuraman, S., 2014, January. We Do Not Retain People, We Retain Capabilities: People Management Model in the Not-for-Profit Space. InAcademy of Management Proceedings(Vol. 2014, No. 1, p. 13167). Academy of Management. Bettencourt, L.A., Lusch, R.F. and Vargo, S.L., 2014. A service lens on value creation.California Management Review,57(1), pp.44-66. Bryant, P.C. and Allen, D.G., 2013. Compensation, benefits and employee turnover HR strategies for retaining top talent.Compensation Benefits Review,45(3), pp.171-175. Denis, D.K., 2016. Corporate Governance and the Goal of the Firm: In Defense of Shareholder Wealth Maximization.Forthcoming in the Financial Review. Dhar, R.L., 2015. Service quality and the training of employees: The mediating role of organizational commitment.Tourism Management,46, pp.419-430. Dos Santos, M.A., Svensson, G. and Padin, C., 2013. Indicators of sustainable business practices: Woolworths in South Africa.Supply Chain Management: An International Journal,18(1), pp.104-108. Gallus, J. and Frey, B.S., 2015. Awards: A strategic management perspective.Strategic Management Journal. Gubler, T., Larkin, I. and Pierce, L., 2016. Motivational spillovers from awards: Crowding out in a multitasking environment.Organization Science,27(2), pp.286-303. Heathfield, S.M., 2013. Top 10 Reasons Why Employees Quit Their Job. Isaacs, D., 2016. Workà ¢Ã¢â€š ¬Ã‚ life balance.Journal of paediatrics and child health,52(1), pp.5-6. Katz, E.E., 2014. Social enterprise businesses: A strategy for creating good jobs for people with disabilities.Journal of Vocational Rehabilitation,40(2), pp.137-142. Laddha, A., Singh, R., Gabbad, H. and Gidwani, G.D., 2012. Employee retention: An art to reduce turnover.International Journal of Management Research and Reviews,2(3), p.453. Manne, D., 2015.The relationship between the use of flexible workplace arrangements and satisfaction with work-family balance amongst working fathers(Doctoral dissertation, University of Cape Town). Melton, H.L. and Hartline, M.D., 2013. Employee collaboration, learning orientation, and new service development performance.Journal of Service Research,16(1), pp.67-81. Mortimer, D. and OConnor, C., 2014. Designing jobs: Universal principles or strategic choice?.International Employment Relations Review,20(2), p.48. Naqvi, S.M.H. and Khan, M.A., 2013. Employees training and organizational performance: Mediation by employees performance. Tantalo, C. and Priem, R.L., 2014. Value creation through stakeholder synergy.Strategic Management Journal. Woolworths, (2016).Woolworths.co.za | Food, Home, Clothing General Merchandise available online!. [online] Woolworths.co.za. Available at: https://www.woolworths.co.za/store/fragments/corporate/corporate-index.jsp?content=corporate-landingcontentId=fol110093 [Accessed 20 Aug. 2016]. Woolworthslimited.com.au. (2016).Code of Conduct - Woolworths Limited. [online] Available at:https://www.woolworthslimited.com.au/page/Who_We_Are/Corporate_Governance/Code_of_Conduct/ [Accessed 20 Aug. 2016].

Ethels Chocolate Lounges

Consumers make dozens of purchasing decisions every day. Professional marketers want to understand what motivates consumers to make a purchase. These factors and influences are numerous, from broad social and economic trends to personal considerations and individual perceptions of products, services, brands and companies’ advertising strategies.Advertising We will write a custom case study sample on Ethel’s Chocolate Lounges specifically for you for only $16.05 $11/page Learn More Routine purchasing decisions do not take much time; however, with more expensive products and services, consumers will need to consider the relative benefits and costs of each purchasing alternative. In case of Ethel’s Chocolate Lounges, extensive decision-making is the main type of customer buying decisions, whereas traditional materialistic values and socialization with members of the same or higher social status (upward mobility) are the most salient fac tors affecting consumer willingness to stay at Ethel’s. The story of chocolate houses dates back to the seventeenth century (Anonymous, n.d.). At that time, members of society’s elite would use them as a place for gathering and socializing in a luxurious atmosphere with a cup of superior quality hot chocolate (Anonymous n.d.). Today, Ethel’s Chocolate is the company which preserves and cherishes old chocolate traditions; named in honor of Ethel Mars whose husband founded a candy company in 1911, Ethel’s Chocolate Lounges exemplify a unique place, where chocolate is given a chance to live fresh life (Anonymous, n.d.). All consumer buying decisions can be divided into three categories: routine response behaviors, extensive decision-making, and limited decision-making (Lamb et al., 2010). Routine response behavior is a pattern of consumer decision-making most commonly associated with low-cost and frequently purchased goods (Lamb et al., 2010). Consumers who make routine buying decisions are not typically aware of their needs, until they are subjected to advertising and marketing influences/ campaigns (Lamb et al., 2010). Limited decision-making implies that consumers are familiar with the product but have little or no knowledge of the current brands and product options available in the market (Lamb et al., 2010).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Neither of these buying decisions describes the choice to indulge at Ethel’s. Rather, it is through extensive decision-making that customers choose or do not choose to socialize at Ethel’s. Extensive decision making comes into play when the product is very expensive and consumers buy the product infrequently (Lamb et al., 2010). Consumers are actively involved in the process of taking the buying decision. Yet, everything changes. Consumer buying decisions are no except ion. Most probably, with time, consumers who indulge at Ethel’s will start to exhibit routine response behaviors, but not until they familiarize themselves with Ethel’s products and services and get used to the patterns of the company’s marketing and advertising strategies. Numerous factors affect consumer buying decisions; these include but are not limited to cultural, social, individual, and psychological influences (Lamb et al., 2010). In case of Ethel’s, cultural and social factors produce the strongest influences on consumer choices. Ethel’s Lounges provide unique opportunities for patrons, who want to spend their time in the lap of luxury; this means that the cultural values of material success and personal freedom, as well as aspirational reference groups, motivate consumers to choose Ethel’s (Lamb et al., 2010). The mere fact that prices at Ethel’s are not for everyone implies, that selection and social status play a huge role in how consumers make their choices. Many consumers choose to be at Ethel’s because they can become members or at least feel like members of the reference groups they would like to join (Lamb et al., 2010). It is possible to assume that most consumers socializing at Ethel’s have their income needs satisfied; for this reason, they seek to spend their money on what best corresponds to their values (De Mooij Hofstede, 2002). Luxurious and costly, Ethel’s builds on traditional materialistic values. Simultaneously, individual factors like gender should not be disregarded: gender affects consumer choices at Ethel’s, and most consumers attending Ethel’s Chocolate Lounges are women.Advertising We will write a custom case study sample on Ethel’s Chocolate Lounges specifically for you for only $16.05 $11/page Learn More Based on the analysis of consumer factors and choices, socialization with other members of the same o r higher social status will, most probably, become the most salient driver of motivation among Ethel’s consumers. Most consumers at Ethel’s exhibit the most characteristic features of prestige-seeking behaviors: they are looking to possess prestige brands which symbolize and reaffirm their social group membership (Vigneron Johnson, 1999). Since Ethel’s products are neither critical nor routine/affordable for most consumers, prestige, reliance on social advancement, socialization, and recognition will help the company to attract more visitors and retain them. Marketing managers at Ethel’s say that enjoying chocolate in a luxurious setting for women is the same as taking a candle-lit bubble bath (Anonymous, n.d.). The main needs Ethel’s appeals to include (1) people’s striving for upward social mobility, and (2) Americans’ desire to buy the best for their money (Anonymous, n.d.). Ethel’s also satisfies many other consumer needs, including prestige-seeking, social recognition and membership, and socialization with members of the same social group. Most probably, the value derived from attending Ethel’s is not material but social and emotional. Most Ethel’s visitors are women, who experience positive emotions simply from being part of Ethel’s luxurious and prestigious community. Conclusion Consumers make dozens of purchasing decisions every day. As the rate and intensity of market competition increase, marketers seek to understand the main drivers of purchasing behaviors and factors affecting them.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In case of Ethel’s Chocolate Lounge, prestige seeking, socialization, recognition, and belonging to a higher social stratum are the most salient drivers of consumer buying decisions. More often than not, consumers engage in extensive decision-making, until they familiarize themselves with the range and quality of products offered by Ethel’s. For many consumers, the value derived from visiting Ethel’s is not material but emotional. Most Ethel’s visitors are women, who experience positive emotions simply from being part of Ethel’s luxurious and prestigious community. References Anonymous. (n.d.). Ethel’s Chocolate Lounges. Case study. De Mooij, M. Hofstede, G. (2002). Convergence and divergence in consumer behavior:Â  Implications for international retailing. Journal of Retailing, 78, 61-69. Lamb, C.W., Hair, J.F. McDaniel, C. (2010). Marketing. Customer edition. Mason, OH:Â  South-Western Cengage Learning. Vigneron, F. Johnson, L.W. (199 9). A review and a conceptual framework of prestige-seeking consumer behavior. Academy of Marketing Science Review, 1, 1-14. This case study on Ethel’s Chocolate Lounges was written and submitted by user Sara L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Writing Powerful Essay Topics With Examples

Writing Powerful Essay Topics With ExamplesIf you're a parent, you're probably familiar with the challenge of writing a convincing argumentative essay. The challenge, of course, is that you need to use both persuasive and intelligent argumentation to win the battle.If you want to make it as a writer, you need to decide which topic of your writing you will tackle in your ww2 argumentative essay. Do you want to get into details about the war? Or are you more interested in presenting the history of the United States?The best thing to do is to find a class or campus at your state university, where you can sit for one semester or the next. In this situation, you will be able to choose the topic you're most interested in discussing. If you feel that you'll need to read on a specific period of time, you can always study for this session in an online class, so that you won't be limited in what you can write.If you decide to take a topic in a particular period of time, you'll need to prepare yourself for the various techniques of writing, so that you will be able to craft a persuasive and well-written essay. This can be done by deciding on what you will write about. It may be more useful to get a general overview or an introduction to a particular event, instead of doing an in-depth discussion.For example, if you're writing an introduction about American history, you should focus on the various American Presidents during a particular time, especially if you're writing for a history class. A more general introduction may include such things as the war in Vietnam, civil rights, the assassination of Martin Luther King Jr., the birth of the internet, the civil rights movement, or other political or social events. Before submitting your essay, you should always start from an overview of the most important historical figures in a particular time.The key to writing effective ww2 argumentative essay topics is to use impressive arguments in the form of an eloquent prose. However , when writing about a specific event, you will need to rely on stories and anecdotes in order to explain the history and its scope.Try searching for the words 'free search engine'free ezine' using the popular search engines, such as Google, Yahoo, or MSN. This will help you narrow down your search results.

Frankenstein and Models essays

Frankenstein and Models essays He was a monster, no one enjoyed him. They knew not what to do about the terrible creature, so they chased him from the world. He was so distraught by this and the fact that his creator abandoned him because of his appearance; he disappeared into the darkness of the North Pole. He was unable to connect with society because of his appearance. What does this say about humanity! Humanity is so based on how someone looks, that the people are unable to fit in with society and should basically walk into the freezing cold areas and waste away. This certainly doesn't say much about how well "ugly people" can live in our society. The ripping action of the modern peoples shows how biased they are. If you look into a magazine, you can see how terrible times have gotten. No one can live with the sickly thin models that show up in those awful areas. They have no meat on them, and would be better off just lying down and eating a couple boxes of chocolate. The digitally altered women in the magazin es do nothing to help with mentally distraught teenagers in todays society. The people make me sick. They cant even stick with the reality of the situation. If the population is going to live on fast food and boxed meals, how do they expect people to look the way the people do in magazines! The inability to ascertain the reality of the situation is thoroughly disturbing. It is almost annoying to hear the people complain that they are fat or ugly. When will society realize that they are all ugly in some way, that the models in those magazines are just pretty pictures with airbrushed bodies and faces. ...

PMI analysis Essay Example | Topics and Well Written Essays - 250 words - 7

PMI analysis - Essay Example One of the negative aspects about the presentation is that at the start of the presentation, Mick Mountz does not identify who he is; he only mentions what he is speaking about. The audience should not only be made aware of what he is speaking about, but also who he is and what is the relationship between himself and the particular subject matter presented in his talk. A negative attribute of the presentation is that Mick Mountz only points out the advantages of using robots in a massive warehouse; he does not make any attempt to highlight some of the disadvantages of the system. Another negative concern is that Mick Mountz does not explain just how the software is able to control the robots without causing any mix-up or collusions. In his presentation he leaves the audience without an answer to this aspect. It was interesting to learn that in the old classical system that used to operate in warehouses, workers would spend about 60-70 percent of their time wondering around the warehouse picking out the ordered items, and in the process they would often walk an average of 5 to 10 miles as they sought to pick the inventory items. It was also quite interesting to understand that the new system now involves hundreds and sometimes thousands of mobile robots that do the tasking work of moving around the warehouse, picking up the shelving pods and deliver these pods to the pick workers who simply packs the requested items. Of special interest was that the system could be adapted to the speed of the workers such that the slower pickers would get fewer pods as compared to the faster workers. The solution to the costly warehousing problem at the company was arrived at during a brainstorming operation when it was suggested as to what if products could potentially walk and talk on their own? It was from this simple question, the mobile