Ethels Chocolate Lounges

Consumers make dozens of purchasing decisions every day. Professional marketers want to understand what motivates consumers to make a purchase. These factors and influences are numerous, from broad social and economic trends to personal considerations and individual perceptions of products, services, brands and companies’ advertising strategies.Advertising We will write a custom case study sample on Ethel’s Chocolate Lounges specifically for you for only $16.05 $11/page Learn More Routine purchasing decisions do not take much time; however, with more expensive products and services, consumers will need to consider the relative benefits and costs of each purchasing alternative. In case of Ethel’s Chocolate Lounges, extensive decision-making is the main type of customer buying decisions, whereas traditional materialistic values and socialization with members of the same or higher social status (upward mobility) are the most salient fac tors affecting consumer willingness to stay at Ethel’s. The story of chocolate houses dates back to the seventeenth century (Anonymous, n.d.). At that time, members of society’s elite would use them as a place for gathering and socializing in a luxurious atmosphere with a cup of superior quality hot chocolate (Anonymous n.d.). Today, Ethel’s Chocolate is the company which preserves and cherishes old chocolate traditions; named in honor of Ethel Mars whose husband founded a candy company in 1911, Ethel’s Chocolate Lounges exemplify a unique place, where chocolate is given a chance to live fresh life (Anonymous, n.d.). All consumer buying decisions can be divided into three categories: routine response behaviors, extensive decision-making, and limited decision-making (Lamb et al., 2010). Routine response behavior is a pattern of consumer decision-making most commonly associated with low-cost and frequently purchased goods (Lamb et al., 2010). Consumers who make routine buying decisions are not typically aware of their needs, until they are subjected to advertising and marketing influences/ campaigns (Lamb et al., 2010). Limited decision-making implies that consumers are familiar with the product but have little or no knowledge of the current brands and product options available in the market (Lamb et al., 2010).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Neither of these buying decisions describes the choice to indulge at Ethel’s. Rather, it is through extensive decision-making that customers choose or do not choose to socialize at Ethel’s. Extensive decision making comes into play when the product is very expensive and consumers buy the product infrequently (Lamb et al., 2010). Consumers are actively involved in the process of taking the buying decision. Yet, everything changes. Consumer buying decisions are no except ion. Most probably, with time, consumers who indulge at Ethel’s will start to exhibit routine response behaviors, but not until they familiarize themselves with Ethel’s products and services and get used to the patterns of the company’s marketing and advertising strategies. Numerous factors affect consumer buying decisions; these include but are not limited to cultural, social, individual, and psychological influences (Lamb et al., 2010). In case of Ethel’s, cultural and social factors produce the strongest influences on consumer choices. Ethel’s Lounges provide unique opportunities for patrons, who want to spend their time in the lap of luxury; this means that the cultural values of material success and personal freedom, as well as aspirational reference groups, motivate consumers to choose Ethel’s (Lamb et al., 2010). The mere fact that prices at Ethel’s are not for everyone implies, that selection and social status play a huge role in how consumers make their choices. Many consumers choose to be at Ethel’s because they can become members or at least feel like members of the reference groups they would like to join (Lamb et al., 2010). It is possible to assume that most consumers socializing at Ethel’s have their income needs satisfied; for this reason, they seek to spend their money on what best corresponds to their values (De Mooij Hofstede, 2002). Luxurious and costly, Ethel’s builds on traditional materialistic values. Simultaneously, individual factors like gender should not be disregarded: gender affects consumer choices at Ethel’s, and most consumers attending Ethel’s Chocolate Lounges are women.Advertising We will write a custom case study sample on Ethel’s Chocolate Lounges specifically for you for only $16.05 $11/page Learn More Based on the analysis of consumer factors and choices, socialization with other members of the same o r higher social status will, most probably, become the most salient driver of motivation among Ethel’s consumers. Most consumers at Ethel’s exhibit the most characteristic features of prestige-seeking behaviors: they are looking to possess prestige brands which symbolize and reaffirm their social group membership (Vigneron Johnson, 1999). Since Ethel’s products are neither critical nor routine/affordable for most consumers, prestige, reliance on social advancement, socialization, and recognition will help the company to attract more visitors and retain them. Marketing managers at Ethel’s say that enjoying chocolate in a luxurious setting for women is the same as taking a candle-lit bubble bath (Anonymous, n.d.). The main needs Ethel’s appeals to include (1) people’s striving for upward social mobility, and (2) Americans’ desire to buy the best for their money (Anonymous, n.d.). Ethel’s also satisfies many other consumer needs, including prestige-seeking, social recognition and membership, and socialization with members of the same social group. Most probably, the value derived from attending Ethel’s is not material but social and emotional. Most Ethel’s visitors are women, who experience positive emotions simply from being part of Ethel’s luxurious and prestigious community. Conclusion Consumers make dozens of purchasing decisions every day. As the rate and intensity of market competition increase, marketers seek to understand the main drivers of purchasing behaviors and factors affecting them.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In case of Ethel’s Chocolate Lounge, prestige seeking, socialization, recognition, and belonging to a higher social stratum are the most salient drivers of consumer buying decisions. More often than not, consumers engage in extensive decision-making, until they familiarize themselves with the range and quality of products offered by Ethel’s. For many consumers, the value derived from visiting Ethel’s is not material but emotional. Most Ethel’s visitors are women, who experience positive emotions simply from being part of Ethel’s luxurious and prestigious community. References Anonymous. (n.d.). Ethel’s Chocolate Lounges. Case study. De Mooij, M. Hofstede, G. (2002). Convergence and divergence in consumer behavior:Â  Implications for international retailing. Journal of Retailing, 78, 61-69. Lamb, C.W., Hair, J.F. McDaniel, C. (2010). Marketing. Customer edition. Mason, OH:Â  South-Western Cengage Learning. Vigneron, F. Johnson, L.W. (199 9). A review and a conceptual framework of prestige-seeking consumer behavior. Academy of Marketing Science Review, 1, 1-14. This case study on Ethel’s Chocolate Lounges was written and submitted by user Sara L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Writing Powerful Essay Topics With Examples

Writing Powerful Essay Topics With ExamplesIf you're a parent, you're probably familiar with the challenge of writing a convincing argumentative essay. The challenge, of course, is that you need to use both persuasive and intelligent argumentation to win the battle.If you want to make it as a writer, you need to decide which topic of your writing you will tackle in your ww2 argumentative essay. Do you want to get into details about the war? Or are you more interested in presenting the history of the United States?The best thing to do is to find a class or campus at your state university, where you can sit for one semester or the next. In this situation, you will be able to choose the topic you're most interested in discussing. If you feel that you'll need to read on a specific period of time, you can always study for this session in an online class, so that you won't be limited in what you can write.If you decide to take a topic in a particular period of time, you'll need to prepare yourself for the various techniques of writing, so that you will be able to craft a persuasive and well-written essay. This can be done by deciding on what you will write about. It may be more useful to get a general overview or an introduction to a particular event, instead of doing an in-depth discussion.For example, if you're writing an introduction about American history, you should focus on the various American Presidents during a particular time, especially if you're writing for a history class. A more general introduction may include such things as the war in Vietnam, civil rights, the assassination of Martin Luther King Jr., the birth of the internet, the civil rights movement, or other political or social events. Before submitting your essay, you should always start from an overview of the most important historical figures in a particular time.The key to writing effective ww2 argumentative essay topics is to use impressive arguments in the form of an eloquent prose. However , when writing about a specific event, you will need to rely on stories and anecdotes in order to explain the history and its scope.Try searching for the words 'free search engine'free ezine' using the popular search engines, such as Google, Yahoo, or MSN. This will help you narrow down your search results.

Frankenstein and Models essays

Frankenstein and Models essays He was a monster, no one enjoyed him. They knew not what to do about the terrible creature, so they chased him from the world. He was so distraught by this and the fact that his creator abandoned him because of his appearance; he disappeared into the darkness of the North Pole. He was unable to connect with society because of his appearance. What does this say about humanity! Humanity is so based on how someone looks, that the people are unable to fit in with society and should basically walk into the freezing cold areas and waste away. This certainly doesn't say much about how well "ugly people" can live in our society. The ripping action of the modern peoples shows how biased they are. If you look into a magazine, you can see how terrible times have gotten. No one can live with the sickly thin models that show up in those awful areas. They have no meat on them, and would be better off just lying down and eating a couple boxes of chocolate. The digitally altered women in the magazin es do nothing to help with mentally distraught teenagers in todays society. The people make me sick. They cant even stick with the reality of the situation. If the population is going to live on fast food and boxed meals, how do they expect people to look the way the people do in magazines! The inability to ascertain the reality of the situation is thoroughly disturbing. It is almost annoying to hear the people complain that they are fat or ugly. When will society realize that they are all ugly in some way, that the models in those magazines are just pretty pictures with airbrushed bodies and faces. ...

PMI analysis Essay Example | Topics and Well Written Essays - 250 words - 7

PMI analysis - Essay Example One of the negative aspects about the presentation is that at the start of the presentation, Mick Mountz does not identify who he is; he only mentions what he is speaking about. The audience should not only be made aware of what he is speaking about, but also who he is and what is the relationship between himself and the particular subject matter presented in his talk. A negative attribute of the presentation is that Mick Mountz only points out the advantages of using robots in a massive warehouse; he does not make any attempt to highlight some of the disadvantages of the system. Another negative concern is that Mick Mountz does not explain just how the software is able to control the robots without causing any mix-up or collusions. In his presentation he leaves the audience without an answer to this aspect. It was interesting to learn that in the old classical system that used to operate in warehouses, workers would spend about 60-70 percent of their time wondering around the warehouse picking out the ordered items, and in the process they would often walk an average of 5 to 10 miles as they sought to pick the inventory items. It was also quite interesting to understand that the new system now involves hundreds and sometimes thousands of mobile robots that do the tasking work of moving around the warehouse, picking up the shelving pods and deliver these pods to the pick workers who simply packs the requested items. Of special interest was that the system could be adapted to the speed of the workers such that the slower pickers would get fewer pods as compared to the faster workers. The solution to the costly warehousing problem at the company was arrived at during a brainstorming operation when it was suggested as to what if products could potentially walk and talk on their own? It was from this simple question, the mobile

Qualitative Vs Quantitative Research method Article

Qualitative Vs Quantitative Research method - Article Example There is a further analysis on the strengths and limitations of the two research approaches. Debra A. Friedman (2011), presents qualitative research to contain questions that have an open approach to the subject under investigation. The questions by researcher give him the benefit to expect anything from the correspondence hence approach the topic with an open mind. The definition by James Dean Brown (1988) of Quantitative research help in understanding more on what type of questions characterize this type of research approach. James definition is based on trying to understand things that are continuous in a bid to derive patterns that arise because of the continuation factor in the aspect under study. The definition narrows the questions of Quantitative research to be Consistent that ensures dependency and verifiable through the different mathematical models employed in this type of research (mean, t-tests, mode, median and variance). The questions must have fidelity that ensures the answers are credible and aim at a meaningful result this is with the aim of being able to interpret the questions with different tools of mathematics or transferable. Qualitative research has the characteristics of the manner in which the question is, and the setting of the question is crucial in this approach of doing research. Donald Freeman (2009), states that the above characteristic makes the difference between qualitative and quantitative research questions. Freeman explains that the findings that the research aims at dictate the setting of the questions and the main reason that warrants these claims is the line separating the questions in the two types of researches. All the research questions are at finding a given inquiry that makes up the main purpose of the research. To illustrate the difference between the questions we use a common inquiry of a reporter to a correspondent on the ground about a political rally. Qualitative

A Little Bit of Truth Essay Essay Example for Free

A Little Bit of Truth Essay Essay For a week, six days in a row I went snowboarding. It was then that I thought where did the snow come from. At first I thought of â€Å"god† but of course there were no gods there are only spirits! So later on that day I thought of a weird and crazy Native American story. It had a little bit of truth with some personifications and a weird and crazy reason for why things were. So this is it. When the world was created the sheep said to their mother cow, â€Å"Why is there always rain we want something warmer†? The big, fat, and ugly mother cow snorted with her big partly abomination snout. Then she spoke with her vampire teeth that scared everyone including her (when she looked in the mirror). â€Å"You want something other than my humble and awesome rain†? she paused for a second thinking about her next statement, and then she finally said â€Å"OK Ill give you snow† and now this is why sheep love snow. But this isn’t the end, yet there is more to come. Instead of being really mean the mother cow didnt just punish her kid sheep, she created a short summer and fall and spring this was only because inside she had a pigs heart including the cows heart and that is why the snow melts and arrives. My theory is very reasonable and that is why you should believe in this also the wind god told me this while I was on the mountain. In conclusion my theory has truth and the wind got told me I wasnt crazy, so you have to believe.

Essay --

Introduction Approximately 1,000 brain and nervous system disorders are directly responsible for more hospitalizations and lost productivity than any other comparable disease group. (Shen, 2013, p. 655). In addition, these disorders restrict criminals from refraining to engage in malicious activity. This inability to distinguish right from wrong is a result of the individual’s consciousness being disorientated while committing a crime. Neuroscience, the study of nerves and how nerves affect learning and behavior, is a relatively new science that can provide the justice system with insight on why criminals act differently from law abiding citizens in particular scenarios. Research in neuroscience shows a strong correlation between brain function and a human’s personhood which includes individual characteristics and cognitive thinking patterns. Neuroscience is capable of providing evidence of a person's â€Å"future dangerousness† in order to deter future altercations. The und erstanding of a human’s thought process through neuroscience should be permissible in the courtroom for more informed court rulings and to transition in to a more progressive approach of criminal punishment. Background of Neuroscience Neuroscience consists of an extensive background of research that has led to various discoveries regarding the human brain. The human brain is the mediator for every aspect of the human body. The brain dictates a wide range of functions spanning from emotion and memory to heart rate and blood flow. The brain is also responsible for how we think, believe, dream and even aspire. A human’s reactions to medical treatments are even processed through the brain. The brain is the sole organ that provides all of the functions that comprise a... ...ails about the brain but will not improve the existing legal principles. It is assumed that the current legal principles in place are still in effect because they provide us with a sensible version of justice. Some fear allowing neuroscience in the courtroom may alter traditional methods that the system has used consistently. The new discoveries in neuroscience will not change the law; they will simply transform the public’s opinion on civil responsibility leading to more effective court rulings and how to approach a more progressive punishment that benefits society. The prosecutors and defense attorneys will both have the ability to benefit from neuroscience. The main factors lie predominately in the history of the criminal, the thoughts and recollections of the judge and/or jurors, as well as the lawyers’ abilities to apply the best case possible for their client.